Friday, June 21, 2013

Stand Down for veterans: CACEHR Knows How to Reach Out!

Over the past few weeks The Ohio Benefit Bank Mobile Express has had the opportunity to work with one of our favorite partners, the Community Action Commission of Erie, Huron, and Richland Counties (CACEHR). Recently CACEHR has organized several “Stand Down” resource fairs for homeless veterans in both Huron and Richland Counties.

Both Richland and Huron County chapters worked extremely hard to put together these events to provide an opportunity for their clients to become connected to a large number of service providers and employers. These events were an opportunity for their organization to help veterans in need, but also to show respect and appreciation for their service. 

CACEHR's Richland County chapter in particular used several strategies to advertise this event to both local social service providers and to clients, but one of their most effective was to reach out and enlist the aid of key community figures. According to the Rural Veterans Outreach Toolkit, a package created by the Veterans Rural Health Resource Center, one of the most effective ways to generate interest in veterans and other hard-to-reach populations is to be associated with influential and trusted members of the local area. It is also an effective strategy to help with the recruitment of other partners. In this case, CACEHR reached out to Mansfield City Mayor Timothy L. Theaker who became one of the event’s most vocal supporters. In a short speech addressed to the veterans being served at the event, Mayor Theaker expressed his gratitude towards the service and sacrifices of the veterans in his community, and expressed a strong desire to help those who had served get back on their feet.

Thanks to CACEHR a great number of veterans in multiple counties were able to connect to some fantastic resources, and we will look forward to their next event!

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