Creative Marketing

Pictured above: Organizers of the Churches Active in Northside (CAIN) tax clinic pasted signs to The Ohio Benefit Bank™ Mobile Express to direct clients to the appropriate entrance.

Marketing your Ohio Benefit Bank events doesn’t have to be expensive, it just has to work! For example, printed signs like the one shown above can work great as long as they are placed in effective locations.  

Recently, we attended a food distribution in Wooster that had a phenomenal turn-out. It turns out that the folks at the Wooster Hope Center reached out to many new clients by using Facebook and Twitter! Approximately twenty percent of the first-time attendees we spoke to said they heard about the event through social media, which really goes to show the impact social media can have when trying to reach out to new groups of people!  

What kind of marketing is most effective for you? If you have any creative ideas that work for your organization, we’d love to hear from you. Leave a comment to share them here, or email us at: dhansen@ohiofoodbanks.org.