Creative Marketing

Pictured above: Organizers of the Churches Active in Northside (CAIN) tax clinic pasted signs to The Ohio Benefit Bank™ Mobile Express to direct clients to the appropriate entrance.

Marketing your Ohio Benefit Bank events doesn’t have to be expensive, it just has to work! For example, printed signs like the one shown above can work great as long as they are placed in effective locations.  

Recently, we attended a food distribution in Wooster that had a phenomenal turn-out. It turns out that the folks at the Wooster Hope Center reached out to many new clients by using Facebook and Twitter! Approximately twenty percent of the first-time attendees we spoke to said they heard about the event through social media, which really goes to show the impact social media can have when trying to reach out to new groups of people!  

What kind of marketing is most effective for you? If you have any creative ideas that work for your organization, we’d love to hear from you. Leave a comment to share them here, or email us at: dhansen@ohiofoodbanks.org.

 

The Tax Season Cometh

Winter’s chill is in the air, which can only mean one thing…. Tax Season is right around the corner!  The Ohio Benefit Bank™ Mobile Express is already gearing up and scheduling dates for the 2013 tax season, and we want to come to your clinic! The Mobile Express can help your site assist a greater number of Ohioans, and is especially interested in working with seniors, veterans, and people living with disabilities.  Requesting the Mobile Express is as easy as filling out our Request for Participation form, but don’t delay as dates are filling up quick!

                         

You’ve probably heard by now that the IRS has moved back the date at which they are accepting tax returns to January 30^th. Don’t forget that OBB counselors can still pre-file taxes as early as January 25^th by following these guidelines.

Stay tuned during tax season to the Mobile Express blog for great tax tips, stories about the people we meet, and ideas for better connecting to your local populations.